Visa Click to Pay
Click to Pay is a streamlined and secure online payment method supported by major card networks like Visa, Mastercard, American Express, and Discover, designed to simplify and enhance the checkout process for consumers.
Visa Tokenization Service
Visa Tokenization Service enhances payment security by replacing sensitive card data with unique digital identifiers, ensuring safer transactions across various payment channels.
As Principal Product Manager at Visa, I spearheaded the expansion of Click to Pay (formerly Visa Checkout) and Visa Tokenization Service across 11 APAC countries, contributing to the the Visa Network Tokens goal of 1B.
My responsibilities as a Principal Product Manager entail collaborating with local payment markets to encourage adoption in line with global initiatives.
Additionally, I served as a liaison between these regions and the global team, conveying local nuances to ensure mutual understanding and alignment.
Product Vision
Promote local market adoption (YoY% increase) of Click to Pay and Visa Tokenization Service and Click to Pay (previously Visa Checkout) in the APAC region.
Visa Click to Pay
Opportunity
Migrating ‘Visa Checkout’ to ‘Click to Pay’ will merge the then fragmented scheme checkout solutions into one, making it a streamlined experience for all merchants and consumers.
Implementation
Collaboration with local markets
Collaborated with local markets on translation, user testing, user experience, branding, and legal aspects for the migration.
Go-To-Market timeline and strategy
Coordinated with local markets to establish migration timelines and devise go-to-market strategies.
Engagement with partners
Engaged with wallets, merchants, acquirers, and issuers to troubleshoot issues, facilitate onboarding, and drive adoption of the program.
Advocation
Acted as an advocate, organizing educational sessions and brown bag discussions with other departments to raise awareness and identify product opportunities.
Global Alignment
Maintained regular communication with the global team to ensure alignment with global strategy throughout the migration process.
Results
Successfully migrated all partners and countries in the APAC region to the new branding and features without downtime.
Visa Tokenization Service
Opportunity
- Enhanced security during payment transactions, boosting approval rates.
- Reduced per-transaction costs for merchants, as token transactions are more economical.
- Decreased fraud rates, safeguarding against unauthorized transactions.
- Seamless migration to alternative payment providers for merchants, ensuring flexibility and convenience.
Implementation
Basic tokenization in 5 APAC countries
“Enabled masking on card numbers to increase token usage percentage in markets not enabled in the region. Collaborated with product, legal, and regulatory teams in New Zealand, Indonesia, Cameroon, Cambodia, and Vietnam to launch this initiative.
Monthly Reporting
Monthly reporting of data from all 11 APAC countries to monitor goal progress.
Global Alignment
Frequent communication with the global team to ensure close collaboration and alignment with the overarching global strategy of tokens adoption rate.
Results and metrics
- Increased adoption of tokens vs PAN (Primary Account Number aka your 16 digit card number) across the region by X0% (undisclosed) YoY.
- Reduction of overall fraud rates by X0% (undisclosed) in the region.